Privacy Policy

First Edition Fitness Ltd Privacy Policy

First Edition Fitness Ltd Privacy Policy


(25 MAY 2018)

Please Note: It is very important to us that your privacy is protected. We do not offer direct marketing or Ad Campaigns of any kind and you will never receive any unsolicited mail in any format as a result of ordering from First Edition Fitness Ltd

This rule, called General Data Protection Regulation or GDPR, focuses on ensuring that users know, understand, and consent to the data collected about them



This Privacy Notice explains in detail the personal data we may collect about you when you interact with our web site. It also explains how we’ll store and handle that data with a view to keeping it safe.

We know that there’s a lot of information that larger organisations are involved with such like ad campaigns, marketing and tracking, but we want you to be fully informed about your rights and how First Edition Fitness Ltd uses your data. We hope the following sections will answer any questions you have but if not, please do get in touch with us.

It’s likely that we’ll need to update this Privacy Notice from time to time. We’ll notify you of any significant changes, but you’re welcome to come back and check it whenever you wish.

WHO is First Edition Fitness Ltd?

First Edition Fitness Ltd is a UK Registered Company that offers many services to the sports industry

Sales, Service, Repair, Gym Re-Location, Buy Outs 

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:


It is very important to us that your privacy is protected. We do not offer direct marketing of any kind and you will never receive any unsolicited mail in any format as a result of ordering from First Edition Fitness Ltd

The information you provide: your name, address, delivery address, e-mail address, telephone numbers, is used to process and fulfil your order/s and to notify you of your order status. All online Credit Card Payments are processed by our third party secure Sage Pay or Paypal

We also monitor site usage and traffic through IP addresses not Cookies so that we can continue to develop and improve the site for the convenience of our customers

You have the right to request the personal data we may hold about you i.e. name, address, order description free of charge in most cases as well as it being fully accessible to print off within your account log in page where appropriate. You also have the right to request the correction of your personal data when incorrect, out of date or incomplete.

Any information is collected lawfully and in accordance with the Data Protection Act 1998, ICO and GDPR Practices


By you placing an order with us and in order to properly process your order we will use your data with your consent.


In certain circumstances, we may use your personal data to comply with our contractual obligations

Example: We will provide your details to the delivery courier i.e Royal Mail, DPD or TNT to use for delivery purposes.


If the law requires us to, we may need to collect and process your data.

For example, we can pass on details of people involved in fraud or other criminal activity affecting law enforcement.

When do we collect your personal data?

When you visit our website and use your account to buy a product or products by phone, online or at our premises.

When you make an online purchase and check out as a guest (in which case we only collect transaction-based information).

When you create an account with us.

When you purchase a product or service in store or by phone but don’t have (or don’t use) an account.

When you contact us by any means with queries etc.

When you contact us to request we email you information about a product or service.

When you book any kind of appointment with i.e to arrange an engineer visit or repair visit

When you comment on or review our products and services. Any individual may access personal data related to them, including opinions.

When you fill in any forms. For example, if an accident happens within our premises in store

When you’ve given a third-party permission to share with us the information they hold about you.

When you use our car park and unit which usually have CCTV systems operated for the security of both customers and staff. These systems may record your image during your visit.


If you have a web account with us: your name, gender, date of birth, billing/delivery address, orders and receipts, email and telephone number. We do not have access to your password

Details of your interactions with us for example, we collect notes from our conversations with you, details of any comments you make and to aid us in providing efficient technical help and support by knowingly having an understanding of your product to be able to professionally diagnose problems


Your payment card details are processed by Paypal or Secure Trading

We know how much data security matters to all our customers. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it.

We secure access to all transactional areas of our websites using the latest “https” 256 bit technology.

Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured by SSL encryption.

We regularly monitor our system for possible vulnerabilities and attacks

To deliver the best possible web experience, we collect technical information about your internet connection and browser, the web pages viewed during your visit, and any search terms you entered


Please remember that if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.

For example, if you’ve asked us to let you know when an item comes back into stock, we can’t do that if you’ve withdrawn your general consent to hear from us.


To process any orders that you make by using our websites or in store. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations.

For example, your details may need to be passed to a third party to supply or deliver the product or service that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfil any contractual obligations such as refunds or warranties

To respond to your queries, refund requests etc. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.

To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We’ll do all of this as part of our legitimate interest.

To protect our customers, premises, assets and Partners from crime, we operate CCTV systems in our store and car park which record images for security. We do this on the basis of our legitimate business interests.

To comply with our contractual or legal obligations to share data with law enforcement.


Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.

At the end of that retention period, your data will either be deleted.


When you place an order, we’ll keep the personal data you give us for seven years so we can comply with our legal and contractual obligations


If your order included a warranty, the associated personal data will be kept until the end of the warranty period.


Example: delivery couriers, technicians visiting your home and for fraud management etc


You have the right to request:

Access to the personal data we hold about you, free of charge in most cases.

The correction of your personal data when incorrect, out of date or incomplete.

For example, when you withdraw consent, or object and we have no legitimate overriding interest, or once the purpose for which we hold the data has come to an end (such as the end of a warranty).

You have the right to request a copy of any information about you at any time and also to have that information corrected if it is inaccurate. To ask for your information, please contact

First Edition Fitness Ltd, Old Redhouse Farm, Stratton On The Fosse, BA3 4QE, 01761 413366, or email To ask for your information to be amended, please update your online account, or contact our Customer Services team.


Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

We will take every privacy issue seriously and assess it with the aim of resolving all issues quickly and efficiently. We’d be grateful for your co-operation with us during this process by providing us with any relevant information that we made need.


We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.

If you have any questions that haven’t been covered, please contact us so we can help you:

Email us at

Or write to us at: First Edition Fitness Ltd, Old Redhouse Farm, Stratton On The Fosse, BA3 4QE, 01761 413366,